Wednesday, March 18, 2015

Gender and Sexism



Companies are known to use a specific image for both male and females they have in their ads. Many companies push their ads to be sexy in order to get people's attention. Sex today has become a very common subject to talk about unlike before when it used to be a bit of a taboo. With sex being more common it only makes sense that companies push sexy and what sexy should look like in their ads.  The companies that are the most guilty in using stereotypical images in their ads are mainly clothing ads and cologne/perfume ads. Companies like Calvin Klein, Dolce & Gabbana, and Abercrombie and Fitch give off their image of what a man should look like. Meanwhile women are stereotyped similar as men by showing images of how women should look and what they should be doing. Most women are sexualized in ads or they are shown doing work around the house. Some of the companies responsible for this include, Victoria's Secret, Carl's Jr., Kenwood, and Axe. Below are a couple examples of just some ads that either sexualize or degrade a gender.







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