WWF is the world wildlife fund. This organization strives to help animals both endangered and those who aren't. In their 2014 WWF came up with a slogan that is very relevant to people today. Their campaign slogan for 2014 was Don't Let This Be My Last Selfie. It's relevant to today because in 2014 the word selfie became very popular with millions of people posting selfies of themselves on social media sites. On top of using this slogan they used the hashtag Last Selfie to try and make people a lot more aware of animals that have become endangered and their goal with this whole campaign is to raise money in order to make safe havens for these animals. Below are a few examples of the ads they used during this campaign.
WWF did very well when it came to advertising their campaign because they used animals that many people know of, but more importantly they stayed relevant with with their slogan. This campaign along with some others they had throughout that year helped raised over 263 million dollars to help animals all around the world.
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