Sony's Bold Move Against Nintendo

Nintendo was the king of video games coming into the 1990's. No other company really competed with Nintendo and Mario. Not even Sega and Sonic put much of a fight against these giants. It wasn't until 1994 when Sony decided to release it's first ever gaming console. The Sony Playstation was released and became the first gaming device to use disks instead of cartridges. Even so Playstation could still not compete with Nintendo and Mario's popularity. Sony felt they needed their own lovable mascot just like it competitors, but they wanted something that would stand out. With cooperation with the developer Naughty Dog Sony found its mascot and it's first gold mine in games. A little orange marsupial by the name of Crash Bandicoot was born and completely changed the scales in the video game industry. Crash Bandicoot played similarly to Mario, but what made this little guy more unique were some it's characters. Crash had a variety of powerful villains instead of just one like Mario. Dr. Cortex, Dr. Brio, Koala Kong, Papu Papu to name a few. On top of that the way Sony went on to advertise both Playstation and Crash was done extremely well. Thanks to their great advertisement Sony Playstation sold more units than the Super Nintendo and Sega Genesis combined. Below are couple links to some of the best Crash Bandicoot commercials.


Crash at Nintendo


Crash at the airport

Crash 3 commercial